Portfolio | LeahShosteckPortfolio

Graphic Design & Visual Communications

I create visual communications that combine strong design with clear messaging and audience-focused strategy.

My design experience includes brand identity, event marketing, print collateral, digital campaigns, social media graphics, presentations, promotional materials, and collegiate communications. I use design to make ideas easier to understand, campaigns easier to recognize, and experiences more memorable.

Resume

Email

LinkedIn profile

Selected Design Work

COLLEGIATE COMMUNICATIONS

Emerson College Office of Research & Creative Scholarship

Role: Research and Communications Graduate Assistant

As a Research & Communications Graduate Assistant, I developed visual communications supporting Emerson's research and creative scholarship community. My work included event programs, marketing collateral, faculty resources, web graphics, presentations, and promotional materials designed to make research initiatives and opportunities more accessible to faculty and students.

Skills demonstrated:

Presentation Design • Collegiate Communications • Information Design • Marketing Collateral

Student Viewing Designed Event Program at the Celebration of Research

Designed the 2026 Celebration of Research event program, translating event information, faculty recognition, and research highlights into a cohesive print publication. I managed the visual hierarchy and layout to make a substantial amount of institutional information easy for attendees to navigate during the event. The program was distributed to more than 130 attendees.

EVENT BRANDING & MARKETING

Emerson Recognition & Achievement Awards

Role: Marketing & Branding Coordinator

Developed the visual identity and promotional materials for the Emerson Recognition & Achievement Awards, creating a cohesive brand across digital, print, and live-event materials.

Skills demonstrated:
Brand Identity • Event Branding • Print Design • Digital Marketing • Campaign Development

ERA Award Logo 2025

Developed the visual identity for the 2025 Emerson Recognition & Achievement Awards around a masquerade-inspired concept. I sketched and refined the logo in Adobe Illustrator, then presented the design to the executive board for approval. The final identity was carried across print, digital, social media, and live-event materials to create a consistent visual presence throughout the campaign.

CREATIVE AGENCY WORK

Emerson College Agency (EC Agency)

Role: President / Former Creative Director

As President and former Creative Director of Emerson College Agency, I led creative projects from concept through execution, developing branding, promotional materials, and event communications for student and client-facing initiatives. My work combined visual storytelling, audience strategy, and project coordination to create cohesive creative campaigns.

Skills demonstrated:
Creative Direction • Branding • Marketing Design • Project Management

Event Water Bottle Sticker

Designed a branded event sticker for placement on guest-speaker water bottles, extending the event identity into a physical attendee experience. The piece provided a small but visible branded touchpoint for speakers and reinforced visual consistency across the event.

EVENT MARKETING

Emerson Mane Events

Role: Spirit & Traditions Coordinator

Developed digital and print promotional materials for campus events, including social media campaigns, audience spotlight videos, and event collateral. Campaign efforts contributed to a 40% increase in event attendance.

Skills demonstrated:
Social Media Design • Event Promotion • Campaign Design • Audience Engagement

Voices from the Shadows Event Flyer

Designed the promotional flyer for a Halloween campus event, translating the event concept into a visual campaign that could work across both digital and print channels. The design was created to capture attention quickly while communicating the event's theme, audience, and key information.